Memorable visuals drive online ad purchases more than emotion, study suggests

A study of digital advertising in the International Journal of Business and Systems Research suggests that memorable visuals ...
MediaPost

Matching Ads With Emotional Context To Programming: Wurl's AI Approach

Wurl, a connected TV ad-tech company owned by marketing platform AppLovin, has embarked on an interesting approach to ad monetization. Partnering with BrandDiscovery with its GenAI-powered contextual ...
Marketing

The Power of Emotional Advertising in B2B Brand-Building: Feelings vs. Function

Evocative advertising may be perceived as the domain of B2C, but ads aiming for an emotional connection are just as effective for engaging B2B buyers, the data suggests. To dive deeper into the role ...
Android Police

(Update: Google responds) This new YouTube ad format uses AI to exploit timing and your emotions

Chris Thomas was a reporter at Android Police from 2022 until 2025. YouTube just showcased a new, AI-based ad placement system called Peak Points, designed to take advantage of a video's most ...
Advanced Television

Amplified Intelligence adds emotional measurement

Amplified Intelligence, a source for attention measurement, has announced the addition of an emotional measurement layer to its proprietary data capture tool, attentionTRACE. This new feature provides ...
Wired

LG’s Integrated TV Ad Tech Analyzes Your Emotions

LG TVs will soon leverage an artificial intelligence model built for showing advertisements that more closely align with viewers' personal beliefs and emotions. Ars Technica This story originally ...