Wouldn't you love to have full animation or even video in email? We know for a fact that rich media in email works from a performance perspective. I've seen results as high as 60% improvement in ...

Animation has become a popular marketing practice that can help companies connect with their audience and communicate a brand message creatively. Combining email marketing and animated storytelling, ...

Brands can feature animation in their emails, using APNG an extension of the PNG (Portable Network Graphics) format. It is set to replace GIF. Here is an analysis, backed by examples of animation.