People inspired by social media to make homemade slime for fun -- and in some cases, profit -- are helping the bottom line of Newell Brands (NWL), the parent of Elmer’s Glue. That’s because the ...

PITTSBURGH (KDKA) -- If you're having trouble finding Elmer's Glue these days, we may know the reason. Some stores are sold out or running low because more and more kids are making slime. Yes, ...

Making homemade slime with your kids is one of the easiest ways we can think of to be a cool parent. It’s such a win-win. For your kids, making slime is a chance to make a mess and pretend they’re ...

On its earnings call at the end of April, Newell Brands, which owns the 70-year-old Elmer's Glue business, reported historically positive numbers for the first quarter of 2024. It was Elmer’s first ...

Angela Nelson is a Pulitzer Prize-winning digital editor and storyteller who covered a variety of general interest stories on MNN (now part of Treehugger) from 2014-2019. If your local stores have ...

Save this article to read it later. Back in 2017, when the slime phenomenon was still in its infancy, we talked to then-15-year-old slimefluencer Alyssa J. (a.k.a. @craftyslimecreator) to get the ...