The track has been haunting Drake since a certain Compton icon dropped it in May 2024, quickly becoming a cultural phenomenon. This past February, Lamar won both song and record of the year at the Grammys for "Not Like Us," which he performed on the world's biggest stage just one week later at the 2025 Super Bowl.

Most suspiciously, individual accounts would sometimes listen to Drake “exclusively” for “23 hours a day”—which seems like the sort of “staggering and irregular” streaming that Spotify should flag, the lawsuit alleged.