"Mountain Dew is reclaiming the mountain with a new logo and visual identity that is synonymous with adventure, celebrating the great outdoors and embracing the 'Dew the Dew' spirit.” According ...

The PepsiCo-owned beverage unveiled a new logo and packaging design Wednesday that drops its sharply angular font and abbreviated title for imagery that evokes its rustic roots, as well as ...

Disc brakes also allow for more tyre clearance, which is best for mountain bikes that have wide and knobbly tyres. For downhill riding and extreme mountain biking, riders use disc brake callipers ...

We tested 11 of the top mountain bike grips from Ergon, ODI, Wolf Tooth, PNW, and more to find the best options for your next ...

They’re dewing it again. Mountain Dew revealed their “new visual identity” on Tuesday — including dropping the “MTN” abbreviation it took on in 2009 and bringing back the full ...

Killington Resort is adding another mountain bike trail next year that will be rated blue, meaning more difficult, as part of ...

Leatt has a new, greatly expanded MTB Gear range for 2025, including all-new Women’s Trail & Enduro clothing lines, ...

Over the last five years, the resort has invested $17 million in upgrades like new chairlifts, a downhill mountain bike park, more parking and the Hillside Lodge. The winter season starts in early ...

Yawar Ali Khan’s path to success in downhill mountain biking was unconventional to say the least. The 26-year-old from Jammu and Kashmir was inspired to get into the sport after playing a video ...

Lucid is selling more than 600 million new shares, which will significantly dilute shareholders. Its preliminary Q3 results show revenue and operating loss essentially flat on a sequential basis ...

COPPER HARBOR, MI – This new mountain biking trail in Michigan’s Upper ... it’s the third-longest downhill trail there, he said. It starts at the park’s downhill hub, which is under ...

Hyundai Motor India Limited (HMIL) and Red Bull celebrated the successful completion of the first-ever Red Bull Urban Downhill Tlang Ruam 2024, marking a milestone in India's mountain biking scene.