Facing threat of Microsoft buying Yahoo, missed earnings, and a report exposing its Achilles' heel, search giant's execs commit to rebalancing After getting approval from the European Union for its ...

As Google prepares to travel to a federal court in Virginia to face down its adtech antitrust trial next week, a newly uncovered deck sheds new light on the 2007 DoubleClick acquisition that played a ...

Google Inc.’s pending $3.1 billion acquisition of online ad-serving vendor DoubleClick Inc. will hurt consumers, according to two privacy groups opposed to the wholesale approval of the deal. The ...

It’s not surprising that Google’s $3.1 billion acquisition of DoubleClick in 2007 changed the ad game, but now it seems a document known as a “pitch deck” that recently surfaced shows why a growing ...

Google DoubleClick plans to roll out the next version of its search platform later this year. The company is testing it with select partners on Tuesday. The platform, now completely rebuilt on the ...

Google remains embroiled in antitrust lawsuits related to its business models. Its ad-related technologies have been at the center of several legal battles. Now, Google is about to face a similar ...

So long, DoubleClick. Google is doing away with the DoubleClick name, 22 years after launch and 11 years after the tech company acquired the ad tech platform, as part of the company’s rebranding of ...

Antitrust experts predict that Google's purchase of advertising company DoubleClick for $3.1 billion will be approved by U.S. regulators despite vehement opposition from competitors Microsoft and ...