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PepsiCo lost billions of dollars amid a Doritos controversy—now it's trying to earn shoppers back with this major change
This also impacts Ruffles, Tostitos, and Cheetos.
The company announced in February that it would cut prices after years of hikes that pushed costs up nearly 50% since 2021.
Lay, the company’s snacks powerhouse, were plunging. Some of its chips cost more than US$7 a bag; at Walmart, Doritos prices had jumped nearly 50 per cent from 2021, according to Attain, which tracks ...
PepsiCo started trying out lower prices in some areas last year, and CEO Ramon Laguarta said the higher sales from those cuts ...
A single price hike pushed loyal snack fans to Walmart generics, forced Pepsi into rare price cuts, and shook its Frito-Lay ...
Now, USA Today reports, the cost of an 8.5-ounce bag of Doritos will drop 13 percent, from $6.29 to $5.49. An 8-ounce bag of ...
Although they’re known for their eclectic flavors, the original “Toasted Corn” plain chips were discontinued in 2019. However ...
Frito-Lay’s resistance to cutting snack prices led to its first revenue decline in over a decade.
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