The fledgling analytics company has Hollywood’s ear, and ire, with an innovative approach to tracking streaming trends — like how long 'Hamilton' fans stuck with Disney+ after signing up. By Natalie ...

Traditional cable and satellite — and even connected TV livestreaming — face growing competition for TV viewing time among specific audience segments, in particular, as their adoption of linear ...

The ever-evolving streaming landscape has entered a new phase marked by more stable growth after years of battling volatility and churn, according to a new report from the data firm Antenna. SVOD ...

Antenna tracks subscriptions and streaming for marketers and media companies. By Alex Weprin Senior Editor The subscription analytics firm Antenna Data, which tracks subscriptions and viewership data ...

Amanda Blum is a freelancer who writes about smart home technology, gardening, and food preservation. Previously, Amanda has worked as a technology strategist specializing in problem solving and ...