It requires data. Data can mean many different things, of course. But in the context of consumer behavior, demographics are at the core. Qualities like age and gender are typically used to ...

The Consumer Expenditure Survey has been updated to include the results from 2023. American consumers experienced the fastest ...

Digital marketing is an essential aspect of any business marketing plan, helping companies attract and target new customers and leads, communicate with their audiences, and collect data on consumer ...

These reports highlight that Hispanics now make up 20% of the US population and account for 71% of national population growth ...

Search still reigns supreme with consumers, but the cracks are showing as younger demographics increasingly use social media.

India's festive shopping culture is not only alive but thriving in this new digital age, blending tradition with modern consumer preferences and setting new benchmarks for what's possible in the ...

Members in the ever-evolving alcohol industry are leveraging data and artificial intelligence (AI) to drive innovation, enhance customer ...

Uncover Buy Now Pay Later Statistics, key trends, and insights shaping consumer finance. Stay informed with the latest data!

Social media marketing is among the fastest-growing careers in the U.S., according to LinkedIn, spurred by the rapid adoption ...

Despite the challenges in the current corona crisis, price statistics are working on the reliable provision of the national consumer price index (CPI) and the harmonised consumer price index (HICP) as ...