Founded by Denise Drace-Brownell, JD, MPH, DDB Technology stands apart in its belief that innovation is not just about developing new technologies, but about restructuring how value is created, ...

Omnicom Group has dismantled legacy brands DDB, FCB and MullenLowe following the acquisition of IPG. These brands will no more operate as independent global networks. Under the new structure, there ...

Reports of DDB’s demise may be exaggerated. But even if the brand survives Omnicom’s guillotine, the system that created it is already gone. Or why the age of names, myths, and craftsmanship is giving ...

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Omnicom Health has merged DDB Health and The Purpose Group to create Remedy Edge. The holding company told MM+M on Wednesday afternoon that it is combining DDB Health’s HCP marketing expertise with ...

DDB Worldwide's new CEOs are making a big push into data and precision marketing. They say clients are demanding more than just the broadcast ads that made the Omnicom agency famous. But the new ...

DDB developed The Uncreative Agency, an AI-powered tool that generates a creative proposal based on a simple one-sentence brief, according to a press release shared with Marketing Dive. In the first ...

DDB has unveiled a new corporate identity that invokes the founding principles of the three men who started the agency 70 years ago: Ned Doyle, Mac Dane and Bill Bernbach. The new logo was designed by ...

Andrea Diquez, a 25-year veteran of Saatchi & Saatchi, is jumping ship to Omnicom Group's DDB, where she will become the first female CEO of the Chicago office. Diquez, most recently CEO of Saatchi's ...

Ad agency DDB Chicago “exploited” a smaller, minority-owned New York shop in a “classic bait and switch” in an effort to win a $4 billion U.S. Army contract, a lawsuit alleges. Hero Group, which does ...