Kawaii. You hear it in anime, you hear it on TV shows, and you hear it on the streets of Japan, where the word is spoken by young and old alike. With people around the world growing up on Japanese ...
Editor’s Note: Joshua Paul Dale is a professor at Tokyo Gakugei University. He is co-editor of “The Aesthetics and Affects of Cuteness”, and the editor of “Cute Studies,” a special issue of the East ...
On social media feeds all over the world, puppies experience hiccups for the first time, hamsters eat tiny tacos and cats befriend monkeys. And they do it a lot. Kawaii is inescapable in Japan, where ...
Providing an in-depth overview of all things kawaii (cute), this book traces the cute aesthetic from its inception in the 1970s as a schoolgirl trend to its position as a leading cultural norm, and ...
Cute—"Kawaii" in local parlance—wears many guises in Japan. There's old-school kawaii, embodied by the helpless, mouthless gaze of Hello Kitty. There's the newer guy-cute, manifest by masses of young ...
“I don’t think it’s to appear to be healthy, it’s purely a style statement,” Tokyo-based French fashion designer Julien David said of activewear’s rise in the country. “The biggest shift in Kawaii is ...
Among the vast, ever-expanding world of internet celebrities, Bubu and Dudu are a pair that has slyly, and frankly, adorably taken the world by storm. So, who exactly are Bubu and Dudu? Let’s have a ...
Alongside "photobomb", one of the new words added to the Collins English dictionary this week was "kawaii". Yet unlike photobomb, selfie or onesie, you're unlikely to know what kawaii means unless you ...
Alongside "photobomb", one of the new words added to the Collins English dictionary this week was "kawaii". Yet unlike photobomb, selfie or onesie, you're unlikely to know what kawaii means unless you ...
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