Rocket CRM has announced a major expansion of its platform with the introduction of Rocket CRM Marketing Automation, a set of ...

Customer data management is undergoing a rapid transformation, driven by a new wave of tools and technologies designed to handle the growing complexity of data ecosystems. In 2025, businesses are ...

SEATTLE--(BUSINESS WIRE)--Amperity today announced the launch of its Customer Data Cloud, an AI-powered solution designed to help technologists rapidly transform raw customer data in a data warehouse ...

Rocket CRM has introduced a new series of platform enhancements focused on strengthening customer relationship management ...

SEATTLE--(BUSINESS WIRE)--Amperity, the AI-powered customer data cloud, announced M&T Bank has selected its platform to unify customer data across the bank's operations. This collaboration will enable ...

Marketing practitioners require a “data intelligence first” mindset that prioritizes reliable, high-fidelity, secure and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Step into just about any boardroom right now, and the conversation will inevitably turn to ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

The Customer Data Platform (CDP) initially emerged as a groundbreaking solution, unifying customer data from various sources into a single coherent view. It was celebrated for enabling personalized ...

Adobe launches AI agents on its Experience Platform, offering tools for customer journeys, data insights, experimentation, ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...