U.S. economists may be barely holding on by their fingernails over the current state of the American economy, but strangely, ...

Rising consumer prices, higher digital engagement and increase demand for sustainable products are causes shifts in consumer ...

For decades, many organizations have tried customizing certain aspects of their marketing, sales, and customer experiences.

AI is transforming the way businesses connect with their audiences, making interactions more intuitive, adaptive and ...

Marketing is the entire process of researching customer needs and preferences, developing product and service solutions to match, and promoting the benefits to targeted customers. Understanding basic ...

Consumer behavior is tough to judge. How will consumer react? What kind of products should we make? Well it starts with ...

A PwC analysis shows that GLP-1 medications like Ozempic and Zepbound may be catalyzing a behavioral and economic shift ...

Rocket CRM today announced the launch of its enhanced CRM automation system, marking an important advancement in how the company supports businesses in managing customer relationships, sales pipelines ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Today we are going to do a deeper dive into the most difficult, yet ...

Not all unethical customer behavior is equal. An interesting question then arises of how to distinguish between different types of unethical customer behavior, consider its consequences, and responses ...

Last week, automotive parts supplier AutoZone gave a worrying update. The Memphis-based company reported an $80 million ...

The conversation about personalized service has reached a crescendo of late. Treating people as individuals and aspiring to wow customers with a service tailored to their specific needs is sure to do ...