BACK IN MAY, I drove to Yarmouth, Maine, to visit the Maine Fly Co. I was there to pick up a custom fly rod they’d made for me and to go fishing with owner and founder Jeff Davis. I expected to find a ...

It was familiar fishing advice in an unusual setting. Because I wasn’t standing on a boat, but in the shop of Snake River Custom Rods owners Ricky and Goldie Prieto. And the line I was keeping tight ...

In his quest for the perfect ice fishing rod, Brandon Greene says he never could find one he liked and that fit just right. So, he built one that did. And hooked a booming side venture in the process.

The man on the other end of the phone was noticeably hesitant, perhaps even a little embarrassed. He had spent 34 years in the quiet, comfortable background of the sport-fishing industry, most ...

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