Google's FastSearch and RankEmbed reveal why clarity drives AI visibility. Here's how to strengthen the signals that count.

Spot trending searches, fill content gaps, and reach users where discovery starts with TikTok's Creator Search Insights.

Press release distribution has evolved in the AI era. Here's how business leaders can optimize content for both humans and ...

Meta will soon use people’s AI interactions to refine content and ad targeting, giving advertisers richer intent signals for ...

Through generative engine optimization (GEO), marketers can structure and enrich content for visibility in AI-driven search ...

B2B marketing leaders face a harsh reality: Buyers aren’t searching for information the way they used to, but most marketing teams are optimizing as if they are. Even as organic traffic declines, many ...

Structure content for AI search so it’s easy for LLMs to cite. Use clarity, formatting, and hierarchy to improve your visibility in AI results. In the SEO world, when we talk about how to structure ...

A change in specific words in Instagram’s privacy policy suggests that indexing options in search engines like Google for professional content will change. This notification applies to advertisers, ...

AI search is evolving fast, but early patterns are emerging. In our B2B client work, we’ve seen specific types of content consistently surface in LLM-driven results. These formats – when structured ...

Human conversations with Grok, the chatbot developed by Elon Musk’s artificial intelligence (AI) company xAI, have surfaced in search results, similar to the way chats were found to index in Google ...