Gen Z’s consumer behavior collapsed the traditional marketing funnel. Discovery, validation, and purchase now happen at once, a truth that brands must adapt to.

Overall retail spending rose 1.3% year over year, while unit demand declined 1.5%, signaling a more selective and ...

Consumers are now much more aware of how they spend their money and how they will spend it. They also consciously determine ...

CBS California Investigates reviewed online shopping carts at three major retailers selected randomly. We found prices ...

In 2020, the pandemic wreaked havoc on businesses. Many companies were forced to shutter their doors, while others had to adapt to survive. Since the world reopened, companies have been trying to ...

Shoppers are using AI assistants like ChatGPT, Gemini and Copilot to get direct recommendations instead of browsing multiple ...

Big brands have built empires on slogans, declaring themselves the best among their competitors. These claims—glowing, ...

AI’s edge may come not from more consumer data, but from better signals on consumer emotions, expectations and intentions ...

Consumer sentiment reflects consumers' overall attitude and confidence regarding the economy. Positive consumer sentiment often leads to increased spending, driving economic growth. Negative consumer ...

Five-plus years of zero-party consumer behavior across the digital ecosystem. Sourced answers in seconds. Direct connection into any existing stack via MCP or CLI.2.3TBehavioral signals200M+New ...

And yet a trend toward rational consumption has been growing. Young consumers no longer blindly chase trendy or luxury items.

Discover how the Michigan Consumer Sentiment Index reveals U.S. economic health and consumer confidence, impacting financial ...