While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Driven by insights from behavioral economics, marketers have begun to cater to the systematic irrationalities of their consumers. This means understanding how consumers actually behave, as opposed to ...

The entire study of customer behavior is dedicated to examining the factors and motives that form purchase decisions, as well as the emotional, mental, and behavioral responses and influences these ...

Shakaila Forbes-Bell, founder of Fashion Is Psychology, giving a talk at the #dresslikeaboss Next event in London. Fashion is more than a statement. It’s a form of communication. A person’s style is a ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Consumer deal psychology: These three words refer to the subconscious line of study that ...

These are examples of previous students' coursework (given with the permission of the authors) for PB417: Consumer Psychology for Sustainability. This half-unit course is available to students at LSE ...

A conversation with HBS professor Julian De Freitas about overcoming five mental obstacles. Despite all the ways that artificial intelligence promises to improve our lives, many consumers feel anxious ...