Survey trends are clear: Consumers are shopping early, flocking to Amazon, feeling frustrated by high prices, and turning to ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Retailers launch "pre-tariff" sales to entice shoppers ...

Research shows that when we speak about “making time" and not about “having time," we feel more in control and more motivated ...

A new study reveals that labeling clothes with a breakdown of the cost of an item per wear (CPW) can shift consumers away ...

This post is in partnership with Knowledge@Wharton, the online research and business analysis journal of the Wharton School of the University of Pennsylvania. A version of the article below was ...

New nationwide data from VoucherCodes.co.uk has revealed that UK consumers are increasingly experiencing a powerful emotional reaction when they secure a ...

Elizabeth A. Minton conducts research on religion's influence on consumption as well as pro-social consumption and bereavement-related marketing implications. She has over 70 peer-reviewed journal ...

Gen Xers have often been the discounted or forgotten generation, but a new joint report might change some marketers' minds about whom they target. Now in their peak expenditure years, Gen Xers have ...