Business-to-business (B2B) buying behavior is now aligned with consumer buying behavior, indicated by an increased demand for B2B sales and interactions to be conducted digitally, a report found.

Forbes contributors publish independent expert analyses and insights. Prince Ghuman covers neuroscience-based marketing strategy & tactics. The term consumer behavior gets tossed around a lot. Let’s ...

Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. Everyone wants to get consumer behavior back to “normal,” ...

ST. PAUL, Minn.--(BUSINESS WIRE)--Ecolab, a global sustainability leader offering water solutions and services, today announced findings from its second annual Watermark™ Study, which reports on the ...

Earlier this year, the consumer watchdog fined three retailers, Michael Hill, MyHouse and Hairhouse Online, almost A$20,000 ...

Meta, Crocs and Beats by Dre were the three fastest growing brands in 2022, according to a report on consumer perceptions from Morning Consult. Researchers say with Meta and Crocs specifically, the ...

Source: Nielsen IQ, a consumer intelligence company, looks at new pathways to growth for retailers and consumer goods manufacturers in more than 100 countries. NIQ studies consumer buying behaviour ...

A new report also finds a high level of consumer skepticism over companies' dedication to environmental sustainability. Defining the Glamor Greens: Glamour Greens are more likely than average to be ...