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The rise of direct-to-consumer car sales

The automotive industry is undergoing a significant transformation with the rise of direct-to-consumer (DTC) car sales. This ...
Business Wire

NIQ Unveils New Brand Identity Reflecting Commitment to the Full View of Consumer Intelligence

CHICAGO--(BUSINESS WIRE)--NIQ, the global leader in consumer intelligence, has launched a new brand identity, reflecting the company’s industry-leading insights and measurement capabilities, revealing ...
Forbes

The Evolution Of B2B Buying Behavior—And How The Experience Must Adapt

Aaron Biggs, VP of Revenue at Summit, is a tenured technology leader with expertise in growth, go-to-market strategy, and customer success. The way buyers make decisions has changed dramatically. They ...
Business Wire

NIQ and OpenBrand Announce Strategic Collaboration to Revolutionize Market Intelligence for the Global Consumer Electronics Industry

CHICAGO--(BUSINESS WIRE)--NielsenIQ (NIQ), a global leader in consumer intelligence, and OpenBrand, an innovator in AI-powered market measurement and competitive intelligence, are joining forces to ...
Forbes

Study Finds An Inflection Point In Consumers’ Green-Buying Behavior

The majority of US consumers will pay more environmentally friendly products—including some demographic groups you might not expect to feel that way. But they don’t necessarily think companies are ...
Harvard Business Review

Research: How Price Changes Influence Consumers’ Buying Decisions

Whether you’re looking to buy a plane ticket or a pair of socks, more and more online shopping platforms now offer consumers a detailed look into products’ historical prices. But how does this ...