Each business should have a pretty good understanding of our target consumers, how they think, and the reasons for how they behave. If not, it is very difficult to give them exactly they want.

Price rollbacks by Walmart and Target could have shoppers who traded down to dollar stores taking a second look as they hunt ...

Excessive complexity in everyday processes is driving consumer dissatisfaction and causing industry inefficiencies.

Inflation creeps into every corner of your life, from the prices at the grocery store to the balance in your savings account.

Final wave of back-to-school spending is delayed, but there are opportunities to disrupt evolving consumer behavior and ...

The walled compound model offers several advantages including the flexibility to collaborate with multiple partners.

BASES AI and the CPG industry’s first large language model will help NIQ clients harness the power of responsible AI to drive innovation and grow market share. NIQ will also be speaking about AI ...

Through this complex ... New AI Can ID Brain Patterns Related to Specific Behavior Sep. 9, 2024 — Scientists have developed a new AI algorithm that can separate brain patterns related to a ...

Festive season is a time when the brand machinery in India is in full swing. Experts discuss the role of timing during ...

The collaboration emphasizes offering detailed insights into user behavior and boosting marketing efficiency ... better understanding of how marketing strategies influence consumer choices, buying ...

According to the new insights from the NIQ Retail Spend Barometer, which has been powered by GfK intelligence, UAE shoppers ...