Each business should have a pretty good understanding of our target consumers, how they think, and the reasons for how they behave. If not, it is very difficult to give them exactly they want.

Excessive complexity in everyday processes is driving consumer dissatisfaction and causing industry inefficiencies.

Price rollbacks by Walmart and Target could have shoppers who traded down to dollar stores taking a second look as they hunt ...

Inflation creeps into every corner of your life, from the prices at the grocery store to the balance in your savings account.

There are four key things your sales people need to be aware of when it comes to understanding B2B buying behaviour: status quo bias, loss aversion, decision paralysis and the impact of early ...

The study examines how low self-control, targeted online advertisements, and social media networks contribute to impulsive ...

BASES AI and the CPG industry’s first large language model will help NIQ clients harness the power of responsible AI to drive innovation and grow market share. NIQ will also be speaking about AI ...

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Bernstein analyst Aneesha Sherman joined Morning Brief to discuss her outlook on consumer behavior. Sherman highlights a "continued squeeze" on middle-income consumers. She notes this group is ...

Through this complex ... New AI Can ID Brain Patterns Related to Specific Behavior Sep. 9, 2024 — Scientists have developed a new AI algorithm that can separate brain patterns related to a ...

According to the new insights from the NIQ Retail Spend Barometer, which has been powered by GfK intelligence, UAE shoppers ...