It requires data. Data can mean many different things, of course. But in the context of consumer behavior, demographics are at the core. Qualities like age and gender are typically used to ...

Consumer behaviour is the study of consumption ... The study of their consumption investigating characteristics such as demographics, personality, lifestyle, and behavioural variables such ...

In today’s fast-paced digital world, online shopping has become more than just a convenience—it’s a lifestyle. With a few clicks, consumers can explore a vast array of products and services, all from ...

Consumer behavior in the U.S. Popular gifts & gifting ... specific market, and/or demographic analyzed. Whether it be attitudes towards sustainability, the frequency of shopping trips, or how ...

The construction market is experiencing a significant surge owing to increasing infrastructure spending and technological ...

India's festive shopping culture is not only alive but thriving in this new digital age, blending tradition with modern consumer preferences and setting new benchmarks for what's possible in the ...

Consumer debt is increasing, and quite frankly, its getting a little hard to avoid. From credit cards to student loans, ...

Environmental sustainability isn't a major factor influencing meat consumption decisions for most Americans, despite ...

As India’s festive spirit evolves, brands are thoughtfully reshaping their marketing strategies to resonate with emotional ...

Search still reigns supreme with consumers, but the cracks are showing as younger demographics increasingly use social media.

What do consumers feel about the coming era of autonomous transportation? On the face of it, the advantages seem evident - the freed up personal time, relieving driving stress, making the journey ...

Members in the ever-evolving alcohol industry are leveraging data and artificial intelligence (AI) to drive innovation, enhance customer ...