Market segmentation involves categorizing consumers according to some variable or factor, such as consumer attitude. Segmenting consumers according to their attitudes allows a business to decide which ...

Professor Alex Imas explains the behavioral economics that help us understand why people feel differently about climbing ...

The Conference Board's Consumer Confidence Index fell for a third straight month in October, dropping 1.0 point to 94.6.

Even with momentum slowing, companies had mostly held onto employees throughout the year. But some sizeable layoffs at major ...

Self-driving cars are getting all the press lately, but consumer attitudes towards electric cars have been growing steadily more positive, especially among younger consumers, according to a recent ...

As financial technology (or “fintech”) has begun encroaching on the territory of financial services, offering consumers new ways to pay, borrow, invest and more, few surveys have looked at consumer ...

Recent research has revealed that consumers increasingly value personalisation, honesty and integrity ahead of speed and monthly cost when choosing a loan provider. There were some interesting themes ...

WASHINGTON, Oct. 9, 2012 /PRNewswire/ -- Results from Fannie Mae's September 2012 National Housing Survey show Americans' optimism about the recovery of the housing market and with regard to ...

The Warranty Group, the global warranty and underwriting resource, has released a comprehensive study of consumer attitudes and purchase behaviors toward extended service contracts, and the findings ...

Dublin, April 04, 2023 (GLOBE NEWSWIRE) -- The "Vietnam Prepaid Card and Digital Wallet Business and Investment Opportunities Databook - Market Size and Forecast, Consumer Attitude & Behaviour, Retail ...