Product development is a process that involves several stages, from ideation to launch it also determines the success or failure of a product. One critical step in this process is concept testing.

This is a preview. Log in through your library . Abstract I examine the utility of self-concept anchorage (as described by Turner 1976) in the analysis of inauthenticity in the workplace. As ...

Although the concept of significance has been widely discussed in cultural resource management, the origin of the idea and the epistemology underlying it have remained unexamined. This paper outlines ...

Have you ever had an idea and wondered, "Will this work?" That's where "Proof of Concept" comes in. Think of it as a small test or experiment for your idea. Before diving in fully, you try out a basic ...

This article is written by the Chartered Institute of Supply Chain Management – Ghana (CISCM), of which I am an Eminent ...

It usually starts out strong: An employer knows what he needs, hires the person he wants, and the two set off on what they hope is a mutually beneficial professional relationship. Then, as often ...