U.K. exhibition companies Cineworld and Odeon Cinemas have set up a 50-50 cinema advertising joint venture, Digital Cinema Media, after acquiring assets from ITV subsidiary Carlton Screen Advertising ...

There's a lot going on over in America right now. You'd be forgiven for thinking that their politicians would have a lot on their plate. But in February, Connecticut senator Martin Looney took aim at ...

We’re in the thick of summer blockbuster season, with Superman back in cinemas alongside some menacing Tyrannosaurus rexes from Jurassic World: Rebirth. While these films are drawing crowds, the ...

The Cinema Advertising Council unveiled its annual report today on exhibitors’ ad revenue timed to the start of CinemaCon, the National Association of Theatre Owners confab that runs through Thursday ...

Report by global advertising major GroupM shows the sector sustaining growth as multiplexes consolidate. By Nyay Bhushan Indian cinema advertising recorded a healthy 25 percent growth in 2014, ...

TORONTO, Sept. 24, 2025 (GLOBE NEWSWIRE) -- Omnibusworks, a marketing and acquisition agency that connects independent intellectual property (IP) owners with major film studios and streaming platforms ...

Advertisers are moving more of their marketing dollars to the megaplex. Revenue from in-theater ads grew 12.7% to $658 million in the U.S. in 2010, according to the Cinema Advertising Council, which ...

Are advertisements intrusive? It’s an age-old question that has been debated enough for almost all possible forms and mediums. Recently, cinema advertising got stuck in a similar crossfire of opinions ...

Relaxing in your car or on a grassy lawn, eating popcorn and watching a movie on a big outdoor screen makes an evening at the outdoor cinema fun and memorable. Persuading people to buy tickets to your ...

21 February 2008 As the population of the UAE soars and residents benefit from the region's economic boom, cinemas have seen audience numbers jump. In the past few years, the rate of movie attendance ...

As the theatre lights fade to black, the audience settles into their seats, phones are silenced, and all eyes focus on the massive screen before them. In this unique moment of undivided attention, ...

2019 is shaping up to be a banner year for advertising revenue at UK cinemas. According to figures published today by advertising company GroupM, the amount spent by brands at UK theaters will top ...