A new Bain & Co. report finds 65% of gamers say "ads interrupt my gaming experience." The research also shows gamers are ...

Xbox users report seeing ads for Xbox Game Pass on their console home screens almost immediately after canceling their ...

Storytelling is a proven driver of mobile ad performance, boosting engagement, retention, and in-app purchases. The most effective ads use a “light narrative” with four key beats: setup, trigger, ...