As if business owners didn’t have enough generations to decipher and market to, there’s another generation—Gen C, or ...

Market research is crucial for understanding your customers and making smart business decisions. There are many tools ...

In a recent survey, Gen Z shoppers expressed the highest rate of approval for personalised marketing. AI enables businesses ...

Food waste due to consumer rejection of aesthetically imperfect produce poses significant challenges to food security and ...

The rapid growth in the use of distributed energy resources (DERs), such as solar panels, local generators and batteries, is ...

The work of influencers promoting sustainable lifestyles on social media should be differently regulated so consumers are ...

The United Arab Emirates is frequently cited as a global creative and innovation hub. Where marketing strategies and consumer ...

KANSAS CITY — High cocoa costs, new technologies such as artificial intelligence (AI) and consumer concerns over ...

With these regulations, several layers of complexity are knocking on the door of an already challenging process.

New research shows consumers use 'happier' words to search for products when they are in a good mood. Researchers have connected those positive search terms with an increased likelihood of clicking on ...

More "Airbnb-style" rental property loans are making their way into non-qualified mortgage securitizations and could they be ...

The European Union's top court on Tuesday backed a €2.42 billion ($2.7 billion) fine imposed on Google (NASDAQ:GOOG) ...