Consumer behavior can also be tracked with click thru rates, or how many consumers visited the company website or social media page by clicking on a link in the email marketing message ...

Recent advances in personality psychology can help us predict consumer motivation. Traits are defined as enduring and stable patterns of behavior, attitudes, emotions, that vary between ...

A tech expert and co-founder of TechNovelle, Victoria Ogunsanya, has identified the advent of artificial intelligence (AI) and Social media as technologies that have not only redefined communication ...

With sections looking at market sizing, definitions and characteristics as well as consumer behaviour. The report provides a full overview of South Africa's largest consumer segment. This report gi ...

Effect of credit card usage on consumer behavior Pavan Kumar @ pk Oct 11, 2020, 15:58 IST With the advancement of technology, we have been leaving digital traces imprints in every walk of their life.

A feeling of nostalgia makes people part with money more easily, according to academics studying patterns of consumer behaviour. It explains the repeated use of nostalgia and "retro" themes in ...

Understanding these characteristics is essential in the new age of retailing. The new consumer’s focus on value, informed by digital tools and a shift towards experiential spending, defines ...

Boone, VP Global Agency Sales, Google says that the popularity and rise of digital has resulted in fragmentation of media and proliferation of new devices which in turn has made consumer behaviour ...