We’re months into a pandemic and we’ve heard over and over again, “wash your hands and don’t touch your face.” We’re still touching our faces. Even with the threat of a potentially deadly virus, we ...

The research, conducted at Georgetown University Medical Center, found that “shifting levels of a brain protein called KCC2 can reshape the way cues become linked with rewards, sometimes making habits ...

Over the course of four sessions, my patient, Stacey, and I worked toward her goals of sleeping more, checking her email less and spending more quality time with her family. She successfully developed ...

Over the past three decades, the video game industry has distilled the neurochemical recipe for changing human behavior at scale. By honing these neuroscience-based design techniques, the video game ...

Ravens also covered more ground, likely taking advantage of food sources linked to people, while coyotes tended to restrict their movements. The study also found that individual animals could adjust ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...