While it's been established that B2B businesses often benefit from content marketing, one type of content leads the way to more credibility (and conversion): case studies. In general terms, a case ...

In this case study, one commercial printer shares how a disciplined, customer-focused AI roadmap is translating into measurable gains.

Business intelligence tools have long offered the promise of more actionable information on a firm's functions or a client's competitive and financial outlook, but until relatively recently they have ...

Case studies serve as an excellent resource for devising innovative sales strategies, and providing insights into successful maneuvers and problem-solving techniques. Innovation Inspired by Proven ...

EVALUATION: Here, a small-scale event - a fire that threatened the loss of IT - could have caused a business interruption. Other trig-ger events might include the loss of air conditioning in the lab, ...

While it might be an overused phrase — “no need to reinvent the wheel” — there is a lot to be learned from others who have tackled and found solutions to safety issues that many companies face. In ...

Everyone has heard horror stories of founder buyouts gone wrong—disputes over valuation, seller’s remorse, eleventh-hour financing collapses, or pre-and post-sale surprises in the books—but with ...

The idea of using financial data to help a business forecast or see how they compare with like companies in their area was not regularly seen as something an accountant would do. However, new and ...