In today’s competitive convenience and fuel retail landscape, personalization is no longer a nice-to-have—it’s a necessity.

Is there a one-size-fits-all approach to inclusive growth? We look at four key case studies across advanced and emerging markets—the Nordics, India, Brazil, and Egypt—to try to answer this question.

Brands are increasingly using data to forecast the performance of influencer marketing campaigns. Many brands focus on the performance metrics, such as views and likes, of past campaigns. Media kits ...

Gurobi Optimization, LLC, the leader in decision intelligence technology, is pleased to announce the release of a new educational case study developed in collaboration with the Emergency Supply ...

YouTube marketing is growing increasingly sophisticated with the application of artificial intelligence (AI). Brands and marketers are finding new ways to use AI tools to improve the impact of their ...