While overall advertising revenue continues to grow for premium streaming service Hulu, Walt Disney’s premium video platform is seeing key advertiser pricing -- the cost per thousand viewers (CPM) ...
As the advertising industry races forward, core technology providers – particularly ad servers, dynamic creative platforms and attribution or measurement companies – play an increasingly critical role ...
In a sign that the social media and user-generated content market may be developing a traditional advertising model, revenue-sharing online video aggregator Revver this morning announced a plan to ...
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Are ChatGPT ads worth NFL-level money?
OpenAI is officially in the ad business. And not just any ads — super-premium, top-shelf, $60-CPM ads. That’s the pricing territory of live NFL broadcasts, way above Meta’s sub-$20 CPM and miles from ...
The projected 7.41% digital AdEx increase next year therefore conceals a redistribution dynamic. Additional funds will enter the ecosystem, but disproportionately toward performance-driven, ...
The projected 7.41% rise in digital AdEx next year therefore masks a redistribution of value. More money will enter the ...
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