Traditional negotiation still works, and some customers prefer that interaction. However, as the buying process becomes ...

Business just like people have to make purchasing and buying decisions. Here we look at the process that firms go through to determine who is buying what, when, and how. B2B marketing explained.

Implementing a well-thought-out, proactive procurement plan can benefit any business regardless of its revenue or number of ...

Doing this ensures that your marketing strategy addresses each stage and leads to higher conversions and long-term customer loyalty. This article was syndicated from Business 2 Community: The Six ...