Burger King Says It Ditched 'Creepy King' Because He Was Scaring Off Families With Kids — Who Walked Straight Into McDonald's Instead

Time for a bit of a throwback: do you remember the 'Creepy King' mascot from Burger King? The one with the uncanny valley ...

Burger King Ditched The ‘Creepy King’ Mascot Because It Freaked Out Kids And Sent Families To McDonald’s

At its recent annual franchise convention, Burger King came clean on why the fast food giant ditched the 'Creepy King' mascot that became a staple of the ...
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Burger King’s Big Shift: No More Creepy King Mascot, More Fun for Kids

Burger King executives have admitted that their King mascot was “creepy” and say they’re moving past that era in favor of a ...