The Canon Speedlite 470EX-AI is the world’s first flashgun equipped with Artifical Intelligent Bounce. It intelligently calculates and maneuvers the flash head position automatically to create optimum ...

There’s method to its madness. If you’ve ever tried working out the best angle for bouncing flash from the ceiling to a subject, you’re often left scratching your head. Manually you’d guess the angle ...

A common mistake novice photographers make when first working with an external flash is to point the flash head directly at their subjects. This leads to what is often called the “deer in the ...