IndexNow, an indexing protocol spearheaded by Microsoft Bing’s search team, announced that IndexNow helps with real-time indexing and structured data support.

Again, when you ask a search engine - they will tell you that normal SEO works for AI Search because the way AI Search gets your content is through crawling and indexing.

Bing Webmaster Tools launches new comparison features and improved interface for enhanced search performance analysis.

A federal court’s Google antitrust ruling gives Microsoft a rare opening with Bing and Copilot, but leaves Google’s dominance ...