Betty faces a seemingly simple choice between an apple and a donut. But as we'll soon discover, the brain's decision-making process is far from straightforward. Betty is standing before the healthy ...

Researchers mapped activity in 621,733 neurons, revealing how vision, choice, movement, and reward signals spread across brain regions.

A first-of-its-kind brain map shows decision-making signals spread across 95% of the brain, reshaping neuroscience research.

Forbes contributors publish independent expert analyses and insights. I write about how to drive more value with data and analytics. Most organizations have invested heavily in using data to enhance ...

Great leaders are often the result of great decisions. Decision making is a human cognitive process that is often completed many times a day. However, hard decisions are the result of analyzing the ...

Fundamentally, how does anyone know us as individual leaders and/or judge our leadership effectiveness? The first thing that might come to mind is your personality. Secondly, how you communicate: how ...

The military decision-making process (MDMP) is not a boogey man to be feared, but a process to be embraced and mastered by all staffs charged with developing operations plans and orders. It is a ...