Back in olden times — like 10 years ago — children wanted what they saw on TV commercials for holiday gifts. But thanks to YouTube, they have fallen in love with "unboxing" videos. This very unsexy ...

Fluffy, wide-eyed and with a toothy grin, Labubu dolls might look like nothing more than another plushy toy. But try telling that to the millions across the world who can't wait to get their hands on ...

Which baby doll toys are best? Baby dolls are one of the most quintessential toys for children of all ages and have been for generations. From nighttime comfort to a potty-training tool, baby dolls ...

In 1912, the Cracker Jack company made a fateful change to its business strategy. Starting in 1910, every box of the caramel-corn snack had contained a coupon, perhaps for a household appliance, or ...

Kids like weird things: Yellow sponge-boys, talking doe-eyed ponies, ruddy-cheeked rodents that say only “pika pika,” and, especially in the past few years, unboxing videos. Kids’ unboxing videos are ...

Meet the man behind the $5 billion toy juggernaut. By Chavie Lieber This story was originally published on Dec. 17, 2019 in NYT Parenting. Isaac Larian, the founder and C.E.O. of MGA Entertainment, ...