Keeping your existing B2B data lists in good shape will pay dividends in your marketing campaigns. Your B2B data lists are the lifeblood of your sales and marketing campaigns, so you need to be sure ...

Business to business marketing has quite a few differences and a few similarities to business to consumer marketing. Here we go through some of the basics of B2B marketing and relate them to the more ...

Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. Email marketing isn’t dead at all, but now more than ever, ...

Your mailing list is a valuable asset – but if you abuse it, don’t expect much of a return. To mail or not to mail? That is the question marketers struggle with. On one hand, the contact list is yours ...

Ever feel like some brands know what their subscribers need and when to deliver it? It's not that they can read minds—they've harnessed the potential of AI in email marketing. Artificial intelligence ...

It’s getting harder and harder to win the attention of business-to-business buyers. I’m sure you’ve noticed this too–especially today when it seems every other email or social post is generated by AI.

LinkedIn introduces a Company Intelligence API and Buyer Groups feature to give marketers better attribution and insight into ...

Marketing Week’s Festival of Marketing returns to London on 2 October for its 11th year, with a stage dedicated to the world of B2B marketing. In the first session, a panel of senior marketing leaders ...

Email deliverability can feel out of your control. That's especially true for B2B brands, which have traditionally struggled with the mercurial spam-filtering behaviors of corporate email servers and ...

Next week, Paul Ferron will be on a London stage for the 2025 edition of Forrester’s B2B Summit EMEA. Today, he gives The ...

After the incredible success of the San Francisco edition, Vereigen Media is bringing its flagship B2B networking and thought ...