Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Segmentation is a long-standing and highly respected database marketing technique used across multiple B2C and B2B sectors, enabling organisations to target customers with appropriate messages and ...

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...

Driven by new data, tools and technologies, the state of B2B marketing segmentation and personalization has reached an inflection point. Gone are the days where B2B marketers relied on basic, ...

SMBs are spending more on marketing but growing less confident in results, creating an opportunity for B2B marketers to step ...

As a juror in the B2B category at The Drum Awards Festival, Nokia’s Andy Burrell shares why brand building should never take ...

Today’s B2B buyer wants to avoid talking to sales until the last possible moment, and instead learns about a brand or product through website content, social media and third party research. As a ...

LONDON--(BUSINESS WIRE)--Technavio has been monitoring the office stationery and supplies b2b market and it is poised to grow by USD 29.14 bn during 2020-2024, progressing at a CAGR of almost 3% ...

Target audiences are strategically identified groups of customers who are interested in a particular product or service. They are the foundation on which every business is based. Research and ...

LONDON--(BUSINESS WIRE)--Technavio has been monitoring the office stationery and supplies b2b market and it is poised to grow by USD 29.14 bn during 2020-2024, progressing at a CAGR of almost 3% ...