Over its fifty-year history, Apple has had its share of ups and downs. The near-ubiquitous tech giant was not always so, and has at several points in its life come perilously close to oblivion. And ...

A version of this post appears in the CMO Insider newsletter. You can sign up for Business Insider's weekly marketing newsletter here. Apple has quietly been making moves that show it's serious about ...

Apple’s best ads of 2025 didn’t just sell devices and promote services — they staked a claim for what modern marketing can do when it blends craft, culture and technical ambition. Across short films, ...