Apple is planning to start showing ads in the Apple Maps app this summer, and signs of ads have already shown up in the iOS 26.5 beta as Apple prepares to roll them out. Where Ads Show Up Ads will be displayed in the Apple Maps search interface.

Remember all those ads two years ago about upgrading your iPhone to take advantage of AI? They are about to cost Apple a lot of money, and you might be entitled to some of it. Here’s what you need to know about the multimillion dollar settlement over Apple’s alleged failure to deliver

Apple recently graced us with the highly anticipated iPhone 17 lineup, including the ultra-sleek iPhone Air. As the name suggests, the Air is Apple's lightest model, so skinny in fact that it takes the tiniest pinch to hold it up, but it turns out the ...

Apple’s best ads of 2025 didn’t just sell devices and promote services — they staked a claim for what modern marketing can do when it blends craft, culture and technical ambition. Across short films, stunts and product spots, Apple leaned hard into ...

Apple will launch an advertising platform for Maps this summer, allowing agencies and brands to run campaigns in the company’s Maps app. Company engineers designed the ads platform to make it simple for any type of business to upload photos, add ...

Over its fifty-year history, Apple has had its share of ups and downs. The near-ubiquitous tech giant was not always so, and has at several points in its life come perilously close to oblivion. And while revolutionary products like the best iPhones and ...

The ad was created by TBWA\Media Arts Lab (MAL) (a bespoke global agency that partners only with Apple), directed by Mark Molloy, and shot on an iPhone 17 Pro. It appears to be building on a larger marketing theme for Apple. Just this November, MAL worked ...

More ads are coming to App Store search results starting in March, Apple shared on an advertising help page. The company first said that it would increase the number of App Store ads last month, and this new rollout of search ads will begin on Tuesday ...

Apple is preparing to present more ads during searches on the App Stores, but has told advertisers they can't pay to get better positioning. Apple's note to advertisers and developers about this stresses firstly that they do not need to do anything to ...