The big picture: Apple has announced plans to increase the number of ads shown within App Store search results. Currently, the App Store displays a single sponsored result at the top of the search ...

More ads are coming to App Store search results starting in March, Apple shared on an advertising help page. The company first said that it would increase the number of App Store ads last month, and ...

Apple Maps will soon have ads, Apple confirmed in a blog post announcing the company's new Apple Business platform. Reports that Apple planned to expand its ad business outside of the App Store and ...

The European Union has decided not to add Apple Maps or Apple Ads to list of online services sufficiently large enough to come under the purview of the Digital Markets Act. When the EU first announced ...