Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...

When you're defining your target audience, it’s important to gather data, analyze it and engage in some planning ... To build ...

Seven’s director of data and growth, Andrew Brain, said the expansion of 7REDiQ moves Seven beyond traditional audience ...

In our fast online world, social media is vital for brands that wish to engage with people and drive sales. Social media ...

Aside from regional differences, the analysis revealed ... he assures the world that demographics are not dead. After all, marketers still need a target audience. But they need to be very careful ...

By analyzing audience preferences ... businesses to divide their target audience into distinct groups based on demographics, psychographics, behavior, or other relevant criteria.

In ecommerce, email campaigns are a powerful tool for converting subscribers into loyal customers. With the right strategy, ...

The future of total TV audience trading” is mere months away, according to Seven executives, who presented a 2025 slate ...

The author reads from his brand new book, “Heartbreak Is the National Anthem: How Taylor Swift Reinvented Pop Music” at local ...