Founder and CEO of FiveChannels, specializing in creating brand awareness, traffic and lead gen, marketing funnels, social media and more. As the marketing world becomes more complex, you’ll need to ...

Companies collect a lot of information about their customers’ behaviors. How much of that data is actually used to improve upon the customer experience? According to a recent survey by Alteryx and ...

Acing analytics is not optional anymore. Managing by the numbers, using data to learn about your customers and how they are using your products is the only way to survive whether you are a series A ...

Analytics — predictive, historical, diagnostic and other kinds — are hot topics in the retail industry, and for good reason. We’re able to collect more data on consumers, their habits, and our own ...

According to a new INFORMS survey of 230 business, government and academic representatives released today, the concept of "analytics maturity" is important or very important to their businesses (65 ...

Ask any parent, and you’ll hear plenty of stories about how time seems to fly from the day their children are born until they’re walking, talking and heading off to school. These days, the transitions ...

Plan Analytics Premium Includes Three New Features That Sift and Sort Data for Advisors, Saving Them Time While Surfacing Opportunities That May Have Otherwise Gone Overlooked RICHMOND, Va., Oct. 21, ...

The landscape of digital marketing is always changing. Whether in response to market forces or legislation, a seismic shift occurs every few years in the way marketers conduct their business ...

When talking about higher-level planning in business, the phrases "strategic plan" and "SWOT" (an acronym for Strengths, Weaknesses, Opportunities, Threats) come up often. Both involve important data ...

Analyzing a business plan correctly can make an entrepreneur, or save an investor, millions of dollars. Good business plans provide a thorough and logical breakdown of how a business makes money by ...