Amazon's Prime Big Deal Days highlight an important consumer lesson: not all "sales" are genuine discounts. The new Rufus AI tool can help you verify price history.

Amazon officially launched Rufus in February 2025, and the AI chatbot now sits on Amazon’s shopping website and in its app. There are two main ways that shoppers can interact with Rufus. The first is ...

Amazon introduces Rufus, an AI assistant to aid shoppers, raising concerns about potential bias in product recommendation. Rufus operates using a secret algorithm trained on Amazon's data, initially ...

Amazon has released a new AI assistant within its shopping app to help out customers — and it’s called Rufus. In a Thursday statement, the tech company described Rufus as an expertly trained shopping ...

Amazon.com Inc. is launching an artificially intelligent assistant designed to help online merchants manage their businesses. Codenamed Project Amelia, the new tool will answer a range of questions, ...

Amazon.com Inc. today introduced a new chatbot, dubbed Rufus, that will help online shoppers browse products and decide which ones to buy. The chatbot is the latest in a series of artificial ...

Daniel writes guides on how to use the internet, explainers on how modern technology works, and the occasional smartwatch or e-reader review. He especially likes deep diving into niche topics that ...

Amazon’s fresh slate of hardware is here, but the real bonus is the assistant powering them. Alexa+ promises an evolution, and these four core areas show why should finally pay attention to the hype ...

According to a Bloomberg News report, the Seller Assistant by Amazon is designed to forecast demand and assist in inventory management.

Amazon Web Services (AWS) has long offered generative AI solutions to optimize everyday business operations. Today, AWS added to those offerings with the general availability of its AI assistant ...

In-depth Amazon coverage from the tech giant’s hometown, including e-commerce, AWS, Amazon Prime, Alexa, logistics, devices, and more. by Todd Bishop on Aug 30, 2023 at 8:00 am August 30, 2023 at 8:06 ...