What the World Needs Now Is Love” features heavily in the effort that extends Amazon's focus on music around the holidays.

As retailers enter the new year, they face a critical reality: simply having a retail media network is no longer enough.

Although Amazon Ads was well-known for lower-funnel ads ... most well-known brands in the world. Their passion for marketing ...

In the competitive e-commerce landscape, finding the right partner for Amazon marketing services can be the key to unlo ...

The differences between selling on Vendor Central and Seller Central are key to understanding what a brand can expect when transitioning.

As the NBA battles it out with Warner Bros. Discovery in court over the company’s purported matching rights, details about ...

Summing up the event’s key announcements, Claire Paull, VP of Global Marketing at Amazon Ads, said: “It is possible to bring customers all the way from awareness to loyalty, starting with premium ...

Influencers can also view their performance reports like total earnings, top promoted products, and categories at a glance, ...

Furthermore, advertisers using Amazon Marketing Cloud (AMC), Amazon Ads secure clean room technology, can now adjust their sponsored brands and sponsored product bids specifically for audiences ...

The platform will roll out to over 50,000 content creators in the Amazon Influencer Program in the coming weeks.