Amazon Prime Day saw mixed results: initial sales reports were disputed, final growth was estimated to be modest (4.9%), and web traffic declined. However, consumers showed strong purchase intent, ...

Amazon.com took a big gamble this year by expanding its annual Prime Day summer sale to four days from two, betting the extension would give shoppers more time to navigate the millions of deals on its ...

Amazon announced that Prime Day 2026 is happening in June for the first time since 2021. Here’s what we know so far, how to ...