Kaeli Mae built up more than 13 million followers on TikTok with soothing videos of her organized life—from restocking her diabetes medication to filling out her ice drawer. The 22-year-old, real name ...

In the beginning, the ‘Clean Girl Aesthetic’ that was trending on TikTok didn’t bother me. The trend seemed to champion a clean and simple beauty routine that featured minimal makeup (think: dewy skin ...

She’s minimalist, wearing primarily white and cream shades (hello, "sad beige moms"). But this new aesthetic goes beyond clothing — it’s a whole lifestyle that leans into the joys of comfort and ...

On Jan. 1, 2021, a user with the handle @masonoelle uploaded a video to TikTok. In the video, a compilation of short clips blink by, highlighting the climate crisis (polar ice caps melting, ...

The TikTok aesthetics industrial complex never sleeps. Monoculture is dead, but the bright side to this is that now, more than ever, you can find niche styles that cater to your specific tastes and ...

TikTok aesthetics from cottagecore to dark academia have taken TikTok by storm. The latest aesthetics include coastal grandmother and night luxe. We break down the basics of each aesthetic and explore ...

TikTok has introduced us to an almost overwhelming amount of trends since its social media takeover two years ago. From Regencycore and cottagecore to the banning of middle parts and the end of skinny ...