A Texas-based clothing brand is being called out for its expensive “poverty core” fashion, thanks to one viral video featuring the brand’s “hobo chic” designs. Magnolia Pearl, a boutique brand carried ...

L to R: Courtesy of Rick Owens, Vivienne Westwood, Celine Homme, Daria Kobayashi Ritch / Rodarte, Rokh, Shoichi Aoki / Marc Jacobs Heaven, Jackie Kursel / Anna Sui, Christian Cowan, Charlie Engman / ...

Are you over the clean girl beauty routine that went viral on TikTok in 2023? Celebrities like Hailey Bieber were behind the skincare-focused beauty craze, which saw women slicking back their hair ...

“I hear the ‘mob wife aesthetic’ is making a come back…” wrote Francis Ford Coppola in an Instagram post last week. Yes, even the Godfather director had something to say about the viral TikTok trend, ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. It can be hard to keep up with trends these days...and that’s coming from someone ...